Ambush Marketing

Will A Club Take A Publicity Bite Out Of Weiner?

June 7, 2011 by eastwin5

The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …

Running To Social Media Success…

May 6, 2011 by eastwin5

Hitting a milestone for brands is a natural marker of success. The millionth sale, the 10 millionth customer etc etc always leads to celebration and justification that those selling are delivering on what’s required. In social media however, the ebb and flow of milestone numbers can sometimes be both impressive but can also be confusing. …

The Crossroads of the (Sports Event) World…

May 1, 2011 by eastwin5

New York’s Times Square has always been known as “The Crossroads of the World.” Millions have gathered there to celebrate the end of wars, New Year’s Eve, election results etc etc…the events that mark the passage of time. Even at its seediest in the 1960’s and 1970’s, Time Square was always a place known the …