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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …
The serial entrepreneurs behind the Sheets Energy Strip brand are no strangers to star power or the value of viral marketing. Guys like Jesse Itzler and Warren Struhl have made big bucks growing viral brands in consumer and commercial marketing for years, and are people who always seem to be ahead of the curve with …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
This weekend the Disney movie “Real Steel” will open with a futuristic look at fight sports, a world where robots enter the ring, controlled by gamers and former fighters, as a way to deliver action and excitement without the mano a mano violence that occurs when humans mix it up. Starring Hugh Jackman, the movie …
We take a departure from the sports banter for a bit to reflect on the passing of Steve Jobs. I did not know Mr. Jobs, I bought his products and loved his vision. His death is sad, but not a tragedy. The tragedy is that the world we live in today, in the U.S. especially, …
There was a time not too long ago when all the uproar was over whether or not televising high school athletics was putting young athletes on too high a pedestal, with too much pressure. Were broadcasters exploiting the young, still developing athlete for personal and professional gain, and what were the schools sacrificing by putting …
There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
NHL teams will begin training camp this week, so it comes as no surprise that teams are looking for ways to find new revenue streams as the 2011-2012 season, one which may not have the backdrop of NBA competition against it for eyeballs and dollars. Therefore it was refreshing to see two teams, the Pittsburgh …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
