JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We take a departure from the sports banter for a bit to reflect on the passing of Steve Jobs. I did not know Mr. Jobs, I bought his products and loved his vision. His death is sad, but not a tragedy. The tragedy is that the world we live in today, in the U.S. especially, …
There was a time not too long ago when all the uproar was over whether or not televising high school athletics was putting young athletes on too high a pedestal, with too much pressure. Were broadcasters exploiting the young, still developing athlete for personal and professional gain, and what were the schools sacrificing by putting …
There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
NHL teams will begin training camp this week, so it comes as no surprise that teams are looking for ways to find new revenue streams as the 2011-2012 season, one which may not have the backdrop of NBA competition against it for eyeballs and dollars. Therefore it was refreshing to see two teams, the Pittsburgh …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
H.T. Hackney was a mid sized wholesale grocery company before Tuesday night, not well known to many outside of the business or the state of Tennessee. Now, at least for the short term, they are a household name in college sports. the company announced that they had signed former Tennessee hoops coach Bruce Pearl to …
Several years ago I went to downtown Manhattan to meet with a group interested in bringing the World Fire and Police Games to New York. The economy was doing well, Manhattan was thriving, brands had dollars and were looking to spend, the Games had been seen by thousands in other cities, and the timing would …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …