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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Boston Globe

Finding New Voices, Empowering “Intenders;” Women’s Sports Storytelling Carries On…

September 14, 2018 by Joe Favorito

“We are all in the storytelling business – whether we are creating a compelling story or pitching it… we all have platforms now, the athletes have platforms, and that first person perspective is very powerful.” –NBA Executive Vice President of Communications Mike Bass So it was on Wednesday at the Crowne Plaza Times Square, with …

Read moreFinding New Voices, Empowering “Intenders;” Women’s Sports Storytelling Carries On…

Tech Innovation Brings New Sight To Boston Marathon…

April 11, 2018 by Joe Favorito

For those who sometime wonder how sport can find ways to impact the greater good, look no further than Monday’s Boston Marathon. While there will literally be thousands of feel good stories during the race, including millions raised for charity, one company is literally seeing the way to new technology that will have an impact …

Read moreTech Innovation Brings New Sight To Boston Marathon…

“Truck Day” Is Back As A Storytelling Oppt; Can Pitchers And Catchers Be Far Away?

February 5, 2018 by Joe Favorito

It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …

Read more“Truck Day” Is Back As A Storytelling Oppt; Can Pitchers And Catchers Be Far Away?

Tell Me A Story: The Frank Deford Award And Williams College

June 1, 2017 by eastwin5

This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …

Read moreTell Me A Story: The Frank Deford Award And Williams College

Having Your “Sox Lunch” In Snackable Bites

March 19, 2016 by eastwin5

Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …

Read moreHaving Your “Sox Lunch” In Snackable Bites

Remembering Three Lives Lost On The First Friday Of March…

March 5, 2016 by eastwin5

There is the old wives tale that certain things, like death, comes in threes. In reality it is probably only true because when you hear of someone you know or know of, passing away, your mind starts looking for ways to bring closure, and finding those other two, no matter how remote, helps to somehow …

Read moreRemembering Three Lives Lost On The First Friday Of March…

Thoughts From Another Year Of Learning At MIT Sloan Sports Analytics…

March 3, 2015 by eastwin5

It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …

Read moreThoughts From Another Year Of Learning At MIT Sloan Sports Analytics…

Butler and Brady Give Chevy A Super Brand Bounce…

February 7, 2015 by eastwin5

It wasn’t exactly the Chevy Guy moment from the World Series, but GMC and Chevy again found a way to extend their NFL partnership in its last year by taking the mundane afterthought, the presentation of a new vehicle to the Super Bowl MVP, and extending the shelf life of the announcement beyond the quick …

Read moreButler and Brady Give Chevy A Super Brand Bounce…

Lesson To be Learned For Boston 2024; Volunteer!

January 9, 2015 by eastwin5

Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to anyone and everyone in hopes of finding jobs for their young …

Read moreLesson To be Learned For Boston 2024; Volunteer!

Brady And Facebook Winning Together

November 1, 2014 by eastwin5

In the instant ROI world we live in today, it seems that Twitter is the instant news communication tool for many. It is simple, quick and easy to use, no hassle, and little detail. However for all its quick and easy effectiveness, Twitter also has its shortcomings. If you are following somebody and miss their …

Read moreBrady And Facebook Winning Together
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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