JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
Gambling, CBD, esports and gaming, hard liquor. All those branding opportunities that were once off-limits for the sports and entertainment media world are now OK. And of course let’s not forget about the millions spent on ED medications that appear during every football and basketball game, as well as golf and tennis, on every screen …
It was June 14, 1994 and we were living in Princeton, New Jersey after I finished my first year as head of public relations for the Philadelphia 76ers. We were in Princeton because my wife Laura was still commuting to New York for her work at Paramount, and it made for a good midway point …
We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …
I love cruising bookstores looking for ideas. Newsstands have always yielded niche titles, new authors and a flood of potential fresh ideas. sadly I have noticed recently that the racks have started to dry up. While some may say that consumption of printed word is going way, in reality I hear form more young people …
It’s always great to be learning, and this weekend we got a little peak into seeing how the effective social media sausage gets made yet again. Picture if you will next week at the NFL Draft and Trevor Lawrence goes with the top pick. He gets his hat, does his socially distanced interview and instead …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …
It is still there. And today it is more relevant than ever before…especially since today was World Suicide Prevention Day. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …