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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I love cruising bookstores looking for ideas. Newsstands have always yielded niche titles, new authors and a flood of potential fresh ideas. sadly I have noticed recently that the racks have started to dry up. While some may say that consumption of printed word is going way, in reality I hear form more young people …
It’s always great to be learning, and this weekend we got a little peak into seeing how the effective social media sausage gets made yet again. Picture if you will next week at the NFL Draft and Trevor Lawrence goes with the top pick. He gets his hat, does his socially distanced interview and instead …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …
It is still there. And today it is more relevant than ever before…especially since today was World Suicide Prevention Day. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …
Growing up my first real adult, or semi-adult, “bar home” was Runyons on 52nd street just off of Second Avenue. At Fordham we were lucky enough to be the last class where the drinking age was 18, and somehow we found our way over the years into the storied saloon to listen to everyone from …
In the past few years MLB has held a weekend where players can express themselves with self designed cleats and other pieces of equipment, much of which is tied to cause. The NFL has selected one weekend every season for the popular “My Cause, My Cleats” campaign, which raises thousands of dollars for the cause …