JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …
We always love the storytelling around the PBR, so now that the second half of their season is underway, what is the best storyline? It can be summed up with one name: Jose Vitor Leme. With ten Unleash The Beast events remaining in the regular season, statistically, Leme is on the backstretch of the most …
A few weeks ago, we had a fun conversation with Roman Tirone, who is helping lead the charge with ZEDRun and virtual horse racing’s success here in the United States and it made us ask a bigger question about the value of predictive data as it can apply to virtual sports, or even matchups in …
A break from the sports business best practices, sort of… The past week we have been lucky to have my 25 year old daughter Christine home from graduate school at the University of Georgia, while her brother Andrew finishes his delayed senior film project at Drexel. Having Christine home, at age 25, made me think …
It was June 14, 1994 and we were living in Princeton, New Jersey after I finished my first year as head of public relations for the Philadelphia 76ers. We were in Princeton because my wife Laura was still commuting to New York for her work at Paramount, and it made for a good midway point …
With every passing toe dip we see how the “alternative broadcast” keeps resonating more and more with an audience that is made up of casual fans, who want to watch a game not from an angle dictated by the broadcaster, but one that contains content, style and other elements that makes them feel engaged, comfortable …
Animated balls. Lighting Dunks. Hero Points. Fun. That’s what “The Worldwide Leader” ESPN brought us on Monday night as part of “Marvel’s Arena of Heroes” broadcast on ESPN 2. Now this isn’t anywhere near the first time ESPN has tried a little disruption to test the waters with alternative narratives for broadcasts. We have seen …
College athletes, team managers and gear seem to have always had a good relationship. Now some entreprenurial managers have found a smart, simple, and growing way…and with more probably coming when NIL kicks in, to help athletes unload excess gear as they clean out the lockers and head put the door. Meet The Player’s Trunk, …