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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …
It turns out that Professional Bull Riders’ (PBR) comeback from COVID-19 — as the first sport to resume competition while the pandemic surged in 2020 and first to host fans back inside indoor arenas safely — will have a greater impact than providing the safety protocols influencing all other sports’ eventual return to competition. Two …
Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted highlights and reports waiting for lightning to subside, over the proper amount of peanut butter to jelly in the sandwiches players were eating during the delay. The 70-30 PB to J …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …
We always love the storytelling around the PBR, so now that the second half of their season is underway, what is the best storyline? It can be summed up with one name: Jose Vitor Leme. With ten Unleash The Beast events remaining in the regular season, statistically, Leme is on the backstretch of the most …
