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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …
The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
There we were on Radio Row in Miami, one of almost 300 outlets all doing the same thing pretty much; storytelling with audio for almost a full week at the Miami Beach Convention Center. There were the traditional radio outlets, podcasters like The Tony Bruno Show, six college outlets, video setups, streaming posts, even setups …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which will again …
With the Pro Bull Riders invading New York this local football-less weekend, here is a good one to start the year… Sometimes, breakthrough PR opportunities come from a seat-of-the-pants reaction to breaking events. When “Charging Bull,” the iconic Wall Street bull known all over the world was attacked and damaged last September by a disturbed …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …
We have said for some time that one of the best aspects of making sure when is always trying to advance is just simply showing up; if you don’t show up, and stick to the phone, the desk and the same circle of colleagues you miss out on a lot. Last month we made the …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …