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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Andy Ruiz Jr.’s stunning upset of Anthony Joshua set the sports world on its ear, and his victory lap has include the talkshow circuit and other must do’s befitting a new heavyweight champ, one who’s start to the belt began with something even “Rocky” never did, a Direct Message to a promoter to see about …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
#FakeNews is the bane of everyone all year long. Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …
As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Martin Short and Billy Joel, Tom Selleck and Robin Roberts. On and on and on. Smart short, sensible points …
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations. Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …
We loved learning about how the Professional Bull Riders keep trying to grow and disrupt by, frankly being creative with their assets. Latest case in point… PBR is joining the Super Bowl Party with the first national brand commercial in the sport’s 26-year history, launching its new ad campaign, “Be Cowboy,” prior to kick off …