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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
Over the weekend CBS News shared a list of the most Instagrammed “Landmarks” in each state. Realizing that the pictures should be breathtaking and key spots in history…Gettysburg, Glacier National Park, The Grand Canyon, The Texas Book Depository, maybe Independence Hall…I eagerly went through the list. And while some where quite breathtaking AND landmark…Denali National …
Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on, as pundits, especially those on audio platforms where calls now turn from final game to spring practice and coaching changes. The bottom line is, no …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
Almost to a fault, every entrepreneur will talk about “following one’s passion.” Well sometimes passion can be misguided or simply not something that can be made into a return on all the time you take to build. However we aren’t much without that passion in whatever we do, and sometimes that passion can lead us …
“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …