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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Football Game That Changed America: How the NFL Created a National Holiday We enter the final weekend of 2024 without the NFL, which kicks off next Thursday. During this last lull, while everyone is working on their fantasy teams, it’s good to look at the hope ahead, but also the road to how the …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part …
In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …
The media world is all abuzz with the NBA deals that now appear imminent…but let’s look elsewhere again for those looking to find an audience on platforms where they were not before. Case in point, Dr. Phil’s 300+ Hour Commitment to PBR Starts that starts this Weekend When PBR announced a landmark media rights agreement …
As we start the third quarter of 2024, some good listens for the beach, the lake or the drive. We hope you find them informative, fun and worthwhile and you can hear all our podcasts updated each week here. The biggest ‘Ally’ in Women’s Sports. We welcomed program alum Stephanie Marciano, Head of Sports and …
“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …
Dr. Phil Rides the Bull: Merit Street Media Makes a Big Bet on PBR For a professional sport to truly be considered Top Tier, its televised events need to be live. Sports as all the numbers have shown, is the only appointment viewing opportunity left in broadcast media, this side of a reality show final or …
In her wonderful all access (see what happens when you give someone unfettered access and trust them to do a good job) piece on Purdue basketball, Dana O’Neil talked about the weight of pressure on the shoulders of Coach Matt Painter, identifying that weight as ‘The Albatross of Expectation.” I thought a lot about that …
According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did. I know this because I remember exactly where we were …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
