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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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CBS

Finding The Niche For News: Picking The Spot In The Calendar…

September 10, 2023 by Joe Favorito

In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …

Read moreFinding The Niche For News: Picking The Spot In The Calendar…

NFL’s “Staycations” For Camp Take On More Value…

July 31, 2023 by Joe Favorito

There was a time when the road to NFL success started in outposts far and wide. Now its good to be home for the summer, with ever-increasing opportunities for expanding the brand tied to those at home. The Raiders are fully settled in in Henderson, Nevada while tthe Dallas Cowboys are still leaving Jerryworld for …

Read moreNFL’s “Staycations” For Camp Take On More Value…

More Than Proof Of Concept; PBR’s Bull Riding League Grows Heading Into Season Two…

July 24, 2023 by Joe Favorito

Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …

Read moreMore Than Proof Of Concept; PBR’s Bull Riding League Grows Heading Into Season Two…

“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

June 8, 2023 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …

Read more“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

Different Content, Same Goals: Navy, Marines Use Fleet Week NYC To Broaden Storytelling…

May 28, 2023 by Joe Favorito

We are always on the quest for best practices, and sometimes we find them in the most unlikely of places. Case in point, the social media storytelling tied to Fleet Week NYC. I met Marycate Walsh, a U.S. Naval Academy grad now working on the communications side of the Navy, through a mutual friend a …

Read moreDifferent Content, Same Goals: Navy, Marines Use Fleet Week NYC To Broaden Storytelling…

From Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

May 22, 2023 by Joe Favorito

Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …

Read moreFrom Cantor to Cohen, “Announcer Cam” Needs More Of A Home…

Move Over NIL Madness, Mascots Rule The Roost Again…

March 30, 2023 by Joe Favorito

As the Name Image and Likeness game moved along this winter, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. Alas …

Read moreMove Over NIL Madness, Mascots Rule The Roost Again…

St. John’s, St. Francis, FDU And The Ebb and Flow Of Investment, Opportunity “Free Publicity” and ROI…

March 22, 2023 by Joe Favorito

There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …

Read moreSt. John’s, St. Francis, FDU And The Ebb and Flow Of Investment, Opportunity “Free Publicity” and ROI…

For Better or Worse, A College Junior, Thrust Into An Amazing Oppt., Has The Business Ride Of A Lifetime At FDU…

March 19, 2023 by Joe Favorito

When Fairleigh Dickinson University won their game in Dayton this week, my thoughts were not of coach Tobin Anderson and his athletes, it was of the support staff who would be going on a ride of their lives, and hopefully were able to enjoy and learn from it. After all, FDU, not far from home, …

Read moreFor Better or Worse, A College Junior, Thrust Into An Amazing Oppt., Has The Business Ride Of A Lifetime At FDU…

Space And Timing: Werner Ladders Still Above Most For “March Madness” Engagement…

March 8, 2023 by Joe Favorito

As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  The NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …

Read moreSpace And Timing: Werner Ladders Still Above Most For “March Madness” Engagement…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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