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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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CBS

Courage, Hope, Innovation, History…Three Good Listens…

February 5, 2023 by Joe Favorito

As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …

Read moreCourage, Hope, Innovation, History…Three Good Listens…

Give The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

January 28, 2023 by Joe Favorito

Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …

Read moreGive The Fans More…The Docuseries Pool For Content Keeps Getting Deeper…

PBR’s Ascendancy in the Big Apple Launches Sport’s 30th Year Anniversary Celebration…

January 12, 2023 by Joe Favorito

Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …

Read morePBR’s Ascendancy in the Big Apple Launches Sport’s 30th Year Anniversary Celebration…

Winning The Attention To Detail Battle: USAA and Army Navy…

December 12, 2022 by Joe Favorito

Perhaps for a good part of the casual fans for sports, Army-Navy is a part-time tune in vs. must see engagement. However if you are a member, even an extended member of a military family, a fan of traditional rivalries, a football fan looking for a game to watch in early December on a Saturday …

Read moreWinning The Attention To Detail Battle: USAA and Army Navy…

PointsBet Finds Promotional Lightning In A Bottle…Sort Of…

December 6, 2022 by Joe Favorito

Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …

Read morePointsBet Finds Promotional Lightning In A Bottle…Sort Of…

PBR Teams Its Way Through A Successful First Season…

November 4, 2022 by Joe Favorito

Riding the success of a popular Netflix reality show, Formula 1 has won new fans and sponsors, and is a darling of the moment with sports media. Helped in part by the hit show “Drive to Survive,” now confirmed for at least a sixth season, the Mexico Grand Prix did well last Sunday, averaging 1 million …

Read morePBR Teams Its Way Through A Successful First Season…

A Tasteful Contest: Bush’s Beans, College Football, And A Commissioner’s Crown…

October 19, 2022 by Joe Favorito

How to cut through the clutter…if you are seen as a mainstream staple with not a great deal of buzz? Look for some blue ocean to swim in…even if it can be well, a bit murky. Case in point…Bush’s Beans, which announced this week it will seek one Chili-Loving fan to be the first- ever …

Read moreA Tasteful Contest: Bush’s Beans, College Football, And A Commissioner’s Crown…

Multilingual Streaming Engages A Growing Audience; Indigenous Communities…

October 14, 2022 by Joe Favorito

There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, leagues …

Read moreMultilingual Streaming Engages A Growing Audience; Indigenous Communities…

Media vs Medium…And The Blurred Lines Of Content…

October 12, 2022 by Joe Favorito

We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …

Read moreMedia vs Medium…And The Blurred Lines Of Content…

As We Dig Deep Into Fall Sports, Athlete Mental Health Needs To Stay Front Burner…

September 25, 2022 by Joe Favorito

It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …

Read moreAs We Dig Deep Into Fall Sports, Athlete Mental Health Needs To Stay Front Burner…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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