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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On October 15, 2018 I was in Seattle at a conference standing on a Pier looking at beautiful Mount Rainer when I looked at my phone and saw a notice that Paul Allen had passed away. How I ironic and unique was it to be standing there looking at the city he loved (and I …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, the opening fo the WNBA Season and the NBA and Stanley Cup playoffs are moving along. Whats more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Wednesday . Star Wars …
Occasionally we check in with our friends at the PBR to see how their disruptive models are working. This year it is the team concept for bull riding. So far, so good. Every day more than 100 people relocate to Austin, Texas. Last week in Republic Square, a downtown park where in 1839 the booming …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
We throw around words like authenticity as a core value to connect with the world in general…especially for those in the limelight…we often forget what is actually authentic and what resonates as an example. Well here are two from the last few days, both of which show sincerity, vulnerability, emotion and most importantly the ability …
I was watching Ken Burns’ great two-part documentary on Benjamin Franklin this week when I noticed one of so many thoughts of relevance…Franklin was asked about why at his advanced age does he still care about goings on that should be taken up by younger people, and how he knows if something he is doing …
So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …
Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …
As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …
As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …