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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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CBS

No Bologna…Jersey Mike’s Goes All In…Literally On Cause Marketing This Week…

March 29, 2022 by Joe Favorito

So much has been made with regard to cause marketing in the past two years…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and this Wednesday, the chain, …

Read moreNo Bologna…Jersey Mike’s Goes All In…Literally On Cause Marketing This Week…

In Front Of Two, or Two Million, Shaheen Holloway’s Consistent, Authentic Message Remains True…

March 21, 2022 by Joe Favorito

Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …

Read moreIn Front Of Two, or Two Million, Shaheen Holloway’s Consistent, Authentic Message Remains True…

“March Madness” NIL Winners? How About The Mascots…

March 19, 2022 by Joe Favorito

As the Name Image and Likeness game got underway last fall, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. …

Read more“March Madness” NIL Winners? How About The Mascots…

Werner Ladders Again Makes March Madness A Win…

March 12, 2022 by Joe Favorito

As March Madness approaches, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  The NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory …

Read moreWerner Ladders Again Makes March Madness A Win…

Vibe, Nuance, Community…Key Elements Of Storytelling That You Need To Be There For…

February 23, 2022 by Joe Favorito

There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …

Read moreVibe, Nuance, Community…Key Elements Of Storytelling That You Need To Be There For…

Having Viral Fun…Bengals Mic Cart Found It’s Storytelling Niche…

February 17, 2022 by Joe Favorito

I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …

Read moreHaving Viral Fun…Bengals Mic Cart Found It’s Storytelling Niche…

A Little Smaller, No Less Impactful; Radio Row Returned For Super Bowl…

February 16, 2022 by Joe Favorito

It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …

Read moreA Little Smaller, No Less Impactful; Radio Row Returned For Super Bowl…

Reese’s Senior Bowl Activations A Smart, Sweet Branding Score

February 6, 2022 by Joe Favorito

The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …

Read moreReese’s Senior Bowl Activations A Smart, Sweet Branding Score

Big Money Means Latest Venture Not The Last Rodeo…Literally

January 26, 2022 by Joe Favorito

Sports Business Journal Publisher and Executive Editor Abe Madkour led his SBJ publisher’s letter this week with a prediction that the eight team franchises in the newly announced PBR Team Series will fast increase in value. As you know, we’ve been a fan in this column of PBR’s storytelling, commitment to its on-the-dirt product, and …

Read moreBig Money Means Latest Venture Not The Last Rodeo…Literally

From COVID To The Lockout: Baseball’s Hot Stove Has Never Been Colder…

January 20, 2022 by Joe Favorito

This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …

Read moreFrom COVID To The Lockout: Baseball’s Hot Stove Has Never Been Colder…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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