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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
I love listening and learning from young people about what they see, what they enjoy and what makes a difference to them in the industry. Case in point was this week when I got to visit Keith Green’s class at Montclair State University. The beginning of the class was a discussion on the unusual things …
It wasn’t quite like pre-Pandemic years in terms of size and scope, but it was a clear return to the road to normalcy, if you can call it that. It was Radio Row and the ancillary activities in and around the LA Convention Center, and after a year away for us at least, it was …
The bye weekend for the NFL was taken over by the Olympics, the NHL All-Star Game, and NASCAR’s latest forward-thinking event (at the LA Coliseum), but for those with a jones for football you had the Pro Bowl…and the Reese’s Senior Bowl. Two events that maybe the casual fan would not ordinarily dial in to, …
Sports Business Journal Publisher and Executive Editor Abe Madkour led his SBJ publisher’s letter this week with a prediction that the eight team franchises in the newly announced PBR Team Series will fast increase in value. As you know, we’ve been a fan in this column of PBR’s storytelling, commitment to its on-the-dirt product, and …
This is usually the time of year when baseball’s Hot Stove is starting to really heat up. We would normally have teams doing “Caravans” with media in cities and towns far and wide in their territories, large scale in market “Fan Fests” which brought people together to meet players and alumni, engage with brands, and …
Last Friday, when PBR stormed into Madison Square Garden for the 15th time and held its annual VIP Garden party at the Hulu Theater leading into the annual bull-riding event (back after a one-year hiatus due to Coronavirus), it was a celebration and news event like none other. Billionaires were in the house signing the …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was on this week’s always interesting CBS Sunday with Jane Pauley. They had a feature on comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the …
New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …