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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last Friday, when PBR stormed into Madison Square Garden for the 15th time and held its annual VIP Garden party at the Hulu Theater leading into the annual bull-riding event (back after a one-year hiatus due to Coronavirus), it was a celebration and news event like none other. Billionaires were in the house signing the …
The NFL rode the added 17th week into what plans to be a great offseason with markets and storylines galore. While we all look forward to playoff action, kudos to some of the best business initiatives that shouldn’t be missed from this past fall, all of which again are noteworthy and remind us how the …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was on this week’s always interesting CBS Sunday with Jane Pauley. They had a feature on comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the …
New Year’s Eve, like millions of others, we were watching The Orange Bowl between Michigan and Georgia (I have mild rooting interests on both sides, as my daughter is a grad student at UGA and have numerous friends and colleagues who favor the Maize and Blue and had just helped out with the Joe Moore …
“To you it’s a show; to me, it’s life.” I read that line from a conversation Michael Silver had in his story today on John Madden. The back and forth was between to icons of the day in media, Howard Cosell and Madden, on the occasion of the former coach being elevated in the broadcast …
It started as a simple way for players to tell their story three seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …
It turns out that Professional Bull Riders’ (PBR) comeback from COVID-19 — as the first sport to resume competition while the pandemic surged in 2020 and first to host fans back inside indoor arenas safely — will have a greater impact than providing the safety protocols influencing all other sports’ eventual return to competition. Two …
Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
