JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I have been a fan of Saturday Night Live since it’s inception. On Monday morning’s in high school my classmates would sit around the breakfast table in the cafeteria talking about the previous week’s episode. We even used skits like “The Coneheads on Family Feud” and others in our Spanish class for skits. The show …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. Walking around …
We were lucky to have James Gumina as our intern last summer, he checked in before heading back to Yale for his spring semester… This fall I returned to campus for my junior year at Yale. I had an engaging semester in the classroom, with classes on American history, entrepreneurship, and leadership, but the biggest …
The information gleaned from newsletters, if you can curate them correctly, is invaluable. One of my favorites is Offball, which brings me info on sports like pop culture I don’t find elsewhere. This week was a little ditty about “Marty Supreme” and the misframed message of it’s what…it’s a story framed around table tennis, not …
It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share. An Unrivalled start: We were joined …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
A few weeks ago Sports Business Journal did a story where reporter David Broughton made a trip to Indianapolis for a weekend filled with hoops, NBA and WNBA, racing and lots of other things along the way. The type of trips I love. Why sit in a hotel room or hang at the same old …
A year later, and some concepts continue to grow. The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes …
Nashville in 72 hours…amazing time lots of applicable learning and ‘why nots,’ so taking a page…literally from the soon to be departed Hemispheres Magazine (United is discontinuing its in flight magazine this month sadly) which always had its great “three days in” feature highlighting the best of a destination, here are some learnings of the …
We are always looking for the biggest bang, the most impactful, the largest voice, but many times we forget that the very targeted success is the way we are judged. Let’s call it the audience of one. I was reminded of the value of one to one a few times in the past few weeks. …
