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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A year later, and some concepts continue to grow. The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes …
Nashville in 72 hours…amazing time lots of applicable learning and ‘why nots,’ so taking a page…literally from the soon to be departed Hemispheres Magazine (United is discontinuing its in flight magazine this month sadly) which always had its great “three days in” feature highlighting the best of a destination, here are some learnings of the …
We are always looking for the biggest bang, the most impactful, the largest voice, but many times we forget that the very targeted success is the way we are judged. Let’s call it the audience of one. I was reminded of the value of one to one a few times in the past few weeks. …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
One of the more fun things to do when we are on the road is to look for little bits of inspiration, creativity and storytelling in sometimes unconventional places that we can then apply to the work we do. This past week while traversing the highways and byways of Southern Georgia and North Florida, we …
There were many who rolled their eyes when they heard about Snoop Dog joining Ryan Reynolds and others in purchasing the Ottawa Senators, but one thing we should always remember is the value of staying relevant, and there is no one who understands that, and the value of adapting, than Snoop. During a taping of …
Forget the fact that next Saturday is the Kentucky Derby, Formula 1 in Miami, t and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Thursday . Star Wars promotions in sports have …
I recently re-found the 2012 film “Trouble With Curve” where an aging Atlanta Braves baseball scout played by Clint Eastwood, even in his failing years, sees something that no one else does as the team searches for its top pick. The result plays in his favor, it is a movie, but it reminded me of …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …
