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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Cinema

March Madness Of A Different Kind? The eArena Is Coming To A Mall Near You

March 16, 2017 by eastwin5

On a Friday morning a few weeks ago on the third floor of a pretty deserted mall in downtown Las Vegas we got to see a bit of the future; the future of scalable and engaged eSports, the future of how the distressed mall business in America may find a way to revamp as it …

Read moreMarch Madness Of A Different Kind? The eArena Is Coming To A Mall Near You

Virtual Recruiting? The Gophers Give It A Go…

November 29, 2016 by eastwin5

A VR recruiting experience? That’s what FusionSports, a digital marketing agency that creates virtual reality experiences for sports brands, and the University of Minnesota Golden Gophers football program are going to try and use to lure recruits to Minneapolis. FusionSports worked with the Minnesota coaching staff to capture behind-the-scenes VR footage of practices, workouts, game …

Read moreVirtual Recruiting? The Gophers Give It A Go…

“Pitch” Presents A Great Platform Of Possibilities

September 23, 2016 by eastwin5

I have no stake in this game, other than the ongoing support for my friend and colleague Dan Lauria, who I have worked with on three projects, “Lombardi,” “Dinner with the Boys,” and “A Christmas Story,” and my ongoing strong interest in the crossover space that exists between Hollywood and sport. So when I tuned …

Read more“Pitch” Presents A Great Platform Of Possibilities

From UFC to “Gleason,” WME/IMG Again Showing That Content Is Almost Priceless

July 22, 2016 by eastwin5

This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC.  (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …

Read moreFrom UFC to “Gleason,” WME/IMG Again Showing That Content Is Almost Priceless

Talking Thomas Tull, Kevin Costner And “Fastball” With Director Jonathan Hock

March 25, 2016 by eastwin5

We all have a need for speed in some way, and for baseball fans there is probably nothing more tantalizing than watching a fastball. More and more, the game is becoming about the speed of the ball, and in some ways, the dance that batter have to do to try and get around on the …

Read moreTalking Thomas Tull, Kevin Costner And “Fastball” With Director Jonathan Hock

PBR Quickly Finding Its Marketing Mojo Again…

February 14, 2016 by eastwin5

While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …

Read morePBR Quickly Finding Its Marketing Mojo Again…

The Shadow League Finds Its Niche…

November 12, 2015 by eastwin5

With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage with a cultural perspective that insightfully informs sports fans worldwide. While …

Read moreThe Shadow League Finds Its Niche…

Talking Sports Tech With William Mao

June 8, 2015 by eastwin5

The following also appeared in Sport Industry Biz in the UK The inclusion of all things digital in licensing and media deals is now perhaps just as important as traditional broadcast rights, and one of the fast-rising executives in the digital space is William Mao. Mao is the new vice president of digital, Americas at …

Read moreTalking Sports Tech With William Mao

The Sound Of Cricket In Sports Business Is Louder Than You May Think…

June 5, 2015 by eastwin5

While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice comparison for engagement and audience …

Read moreThe Sound Of Cricket In Sports Business Is Louder Than You May Think…

Boxing Is Back And Mayweather Is Money

April 24, 2015 by eastwin5

As hard as it is to believe for many who thought the days of boxing on broadcast were over in the 1970’s, the sport is probably getting more live and taped airtime today than in decades. NBC and CBS, ESPN and FOX, Showtime and HBO and Spike TV have all found their way back in …

Read moreBoxing Is Back And Mayweather Is Money
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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