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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are so few iconic toys left from years gone by, but one that keeps reinventing itself, even in the tech laden world of today, is LEGO. The plastic bricks, and all their various offshoots, continue to amaze, engage and enthrall kids of all ages like they did three quarters of a century ago. How …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get ‘em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with esports and gaming amongst influential people, teams, media outlets and brands, and why it will …
Don Nelson used to say when your team was bad your sold your fans on two things: hype and hope. Until you were able to get the product on the court or the field back to where it would be competitive, you banked on those two areas to keep the paying customer, and the casual …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
Gary Kleinman is the CEO is the CEO of a WHAM a truly unique and engaging streaming platform that will be all things gaming when it launches later this spring. Kleinman has created, managed and activated sound experiential marketing campaigns for Sony Pictures Television, Warner Bros, PBS/WGBH, MLB, AEG Sports and others. Whether it was …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …
On a Friday morning a few weeks ago on the third floor of a pretty deserted mall in downtown Las Vegas we got to see a bit of the future; the future of scalable and engaged eSports, the future of how the distressed mall business in America may find a way to revamp as it …
A VR recruiting experience? That’s what FusionSports, a digital marketing agency that creates virtual reality experiences for sports brands, and the University of Minnesota Golden Gophers football program are going to try and use to lure recruits to Minneapolis. FusionSports worked with the Minnesota coaching staff to capture behind-the-scenes VR footage of practices, workouts, game …