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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
One of the interesting questions around the endless numbers crunching that takes place this time of year around baseball is what exactly, other than team player evaluation, fantasy play, and sports talk, is the real value for all of the statistical analysis. Teams need ways to properly analyze talent for sure, and the minutia that …
It came and went again without much fanfare this past week, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are focused on the upcoming World Baseball Classic, the start of college play went …
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
None of the eight teams that made the MLB postseason this year played in an indoor environment, a bit of an anomaly for baseball in recent years. No Diamondbacks or Brewers, Rays or Astros to be seen. So with the elongated playoff format heading into colder and wetter weather, MLB has had to deal with …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
The Ivy League certainly has the most elite group of Universities in the world, but in the sports marketing business, sometimes “elite” is not the word that comes up when talking brand sponsorships. “Creative” yes, “innovative” maybe. “Entreprenurial” for sure. Even with the successful intercollegiate hoops runs of Harvard and Cornell, and the consistent play …
