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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is the old saying that things come in threes, although i really believe that occurrs only when you don’t put together similar instances after you have seen one. This week there were not three…but four instances where we lost someone, and all of them in various ways remindied me of the song by the …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
For the second straight fall it looks like I will have not one, but two classes at Columbia, so I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer has brought us to amazing places where we …
We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …
Today’s Guest Post is by Dave Siroty. You can reach him at dsiroty@frontporchathletics.com. In recent years, newsletters have emerged as a powerful medium for delivering specialized content directly to readers. They are no longer just simple email updates but have evolved into rich, focused publications that serve niche audiences with depth and personality. This shift …
While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
We have always heard the phrase that “hope springs eternal,” as the air gets warmer, the grass gets greener, in most places the future beckons brightly, we tend to get more excited and hopefully interested in what lies around the corner. Maybe that’s why the spring transfer window in college athletics opened this week. (Well …
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
What do the reigning NBA Championship Coach and one of women’s sports most successful commissioners have in common Michigan’s Dusty May (good piece here by Yahoo’s Jeff Eisenberg) with people you may not know like Jack Richason, Will Conley, John and Joe Owen, as well as Lawrence Frank, the fictional character Ollie McLellan, and countless …
