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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday there was a huge article in the New York Times with Pac 12 Commissioner Larry Scott making an “unprecedented” trip to China to look at opportunities for the league there. While Scott has done a yeoman’s job raising the level of respect and interest in his run as commish, the thought of “unprecedented” was …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
Last Friday night the Cards and Rangers completed one of the best post-seasons in baseball history with their historic seven game series, St. Louis’ 11th title. In years past, that would have sent baseball off into a lull before Hot Stove talk helped roust fans who have gone on to other topics for a month …
Saturday around 250 bloggers, media types, interested parties and sports enthusiasts gathered at the world headquarters of Bloomberg in New York for Blogs With Balls 4. The event was a day long (as well as a preparty the night before and an afterparty last night) Petri dish for where media is, and isn’t today. Along …
There was a time not too long ago when all the uproar was over whether or not televising high school athletics was putting young athletes on too high a pedestal, with too much pressure. Were broadcasters exploiting the young, still developing athlete for personal and professional gain, and what were the schools sacrificing by putting …
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
