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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …
It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers from the ills of …
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …