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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The snow this weekend will bring many planned activities to a halt, but that doesn’t mean in Washington that some smart college and high school students, and the folks at Georgetown as well, can’t find a way to be a little entrepreneurial in making the best out of all the white stuff that will be …
There is no doubt that hockey remains king in Canada, but basketball is becoming a closer second than it ever has been before. The amount of elite players coming from the north increases every year, as does the interest, marketing and brand value of the countries only NBA team. The Toronto Raptors. One pf the …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
To support school, licensee and retail partners during the holiday gift-buying season, Collegiate Licensing Company (CLC) is launching Holiday Cheer, a national collegiate retail marketing program in approximately 3,500 retail locations. The program, which began earlier this month, also has a major digital component through a partnership with Fanatics.com. Holiday Cheer creates excitement in collegiate …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
With baseball, golf and tennis now in the rear view mirror for 2015, hockey and hoops just starting and MLS entering its deeper drive into the playoffs; football, and college sports (with college basketball starting this coming week) really take center stage, and this past week Nissan made what is perhaps the most expansive push …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game slowing down. So is DFS ready to take …
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
For decades the Dallas Cowboys have had the moniker “America’s Team,” something which the Atlanta Braves also claimed even during their bad years because of their massive exposure on WTBS when the station was one of a handful carried nationally on cable systems and well before the days of sports-specific networks. However the Toronto Raptors, …