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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and proactive marketing and …
The passing of Mario Cuomo again reminded me if the power of the narrative and the value of storytelling. Like his politics or not, the former Governor of New York State was a master at delivering the message and evoking emotion, and with that emotion, inspiring others to act with passion. He wasn’t always right, …
This past fall Columbia University garnered a slew of coverage for its football team; not the coverage you would want usually as the Lions again slogged to a winless season in the ever-improving Ivy League, but the noise around the program in a major media market showed that there was more than a heartbeat for …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
For a very short period of time about a month ago, New Jersey Institute of Technology ruled the sports world. The men’s basketball team shocked Michigan in Ann Arbor, an upset many said was on par only with something Gardner Webb had done at Rupp Arena about 10 years ago. The Highlanders and coach Jim …
Joe Yanarella, a fellow 1985 Fordham University graduate, has had a 25+ year career in publishing, including stints as a sportswriter at two daily newspapers and management stops at two different print publishers. He joined Bleacher Report in 2009 as its first Editor-in-Chief, a title he still holds today as B/R has grown from start-up …
In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He brought in Lakewood BlueClaws General Manager Geoff Brown, naming him Senior Associate Athletic Director in charge of marketing. Brown, a Manasquan, …
As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It hasn’t been the best of seasons in Ann Arbor, but the Michigan athletes had some …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
How do you find a way to generate buzz in a small market? Break a record, any record. That’s what Super 8®, the world’s largest economy hotel chain, did in grand fashion last week, ahead of the Thanksgiving holiday on a usually slow news day. The chain used their 40th anniversary, and got the help …