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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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College Basketball

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit

September 21, 2026 by Joe Favorito

Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …

Read more‘Who Do Ya Know?” The Leaves Of The Relationship Tree Never Stop Bearing Fruit

College Athletics Past, Present and A Look To The Future…Three Listens, Three Perspectives…

September 3, 2026 by Joe Favorito

As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …

Read moreCollege Athletics Past, Present and A Look To The Future…Three Listens, Three Perspectives…

Guest Post: A Summer of Hoops Learning in Japan…

August 25, 2026 by Joe Favorito

Today’s guest post is by John Owen, one of our sports management students who recently spent time travelling…and learning with the Columbia Women’s Basketball team on their summer trip to Japan. I asked John to provide his thoughts after watching the great Apple TV documentary on the UConn wmen’s team, and how one of their …

Read moreGuest Post: A Summer of Hoops Learning in Japan…

Remembering Four Whose “Jobs” Were More Impactful Than The Task At Hand…

August 23, 2026 by Joe Favorito

There is the old saying that things come in threes, although i really believe that occurrs only when you don’t put together similar instances after you have seen one. This week there were not three…but four instances where we lost someone, and all of them in various ways remindied me of the song by the …

Read moreRemembering Four Whose “Jobs” Were More Impactful Than The Task At Hand…

St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

August 17, 2026 by Joe Favorito

There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …

Read moreSt. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

We Have Noticed A Failure To Communicate…It Is Us

August 9, 2026 by Joe Favorito

Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …

Read moreWe Have Noticed A Failure To Communicate…It Is Us

The Value of AI And “Carpe Omnia”

July 28, 2026 by Joe Favorito

It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …

Read moreThe Value of AI And “Carpe Omnia”

Guest Post: A Gen Z Look at Fanatics Fest…

July 22, 2026 by Joe Favorito

We get a look at Fanatics Fest from the Perspective from our summer intern Gen Z Intern – Harrison Rosner Fanatics Fest was one of the most hyped up events of the summer. In the heat of the World Cup Final, NBA Free Agency, the dog days of July baseball, and many other things, the …

Read moreGuest Post: A Gen Z Look at Fanatics Fest…

Soccer, Hoops, Baseball…While We Watch the Big Stages Take A Few To Try…and Remember…The Simple Acts That Got Them…and Us..Here.

July 14, 2026 by Joe Favorito

We are in the midst of a run of mega events…World Cup, MLB, MLS and WNBA All-Star Games, even Fanatics Fest this weekend. Yet while we chase the glitz and glam and hype, watching a few kids playing whiffle ball in our neighborhood, and watching some others play catch with a football at the beach, …

Read moreSoccer, Hoops, Baseball…While We Watch the Big Stages Take A Few To Try…and Remember…The Simple Acts That Got Them…and Us..Here.
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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