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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” And maybe now they will write a book. That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001…25 years ago… Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey …
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …
This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …
Spread the love I get asked all the time how I manage…well…time, and I use this quote from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is …
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …
Today’s guest post is by John Owen, one of our sports management students who recently spent time travelling…and learning with the Columbia Women’s Basketball team on their summer trip to Japan. I asked John to provide his thoughts after watching the great Apple TV documentary on the UConn wmen’s team, and how one of their …
There is the old saying that things come in threes, although i really believe that occurrs only when you don’t put together similar instances after you have seen one. This week there were not three…but four instances where we lost someone, and all of them in various ways remindied me of the song by the …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
