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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When he first bought the woeful Dallas Mavericks, Mark Cuban knew he had to make noise to draw attention and change the culture of the franchise. So he brought in an aging but always entertaining Dennis Rodman. It sent a message that things would be different, and a young owner would do what he needed …
As smooth leadership transitions go, many businesses should look to the model that the NBA has set as the league goes from David Stern to Adam Silver. From little things like the name on the league’s game balls to bigger picture issues like labor negotiations and TV deals, the NBA has been sown unity and …
This past week at article appeared in The Record Newspaper talking about the challenges and opportunities three Division I basketball programs in the state…Fairleigh Dickinson, Rutgers and Seton Hall…face in selling tickets and building brand. However with so many other programs competing across all divisions in New Jersey, we found one that is using technology …
Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …
Maybe its because there is such great longform writing being done online this year, but it seemed like the book business was more about facts and figures this year than it was about good storytelling. There were some great book reads this year we came across, and these were from the books we read, not …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
Maybe one of the more selfless acts in sport is the assist. Recognized in basketball and hockey and soccer, the assist is the perhaps the ultimate team accomplishment, forgoing the glory of the goal or the point so that another can succeed. Ever valuable, often overlooked. So it is the value of the assist that …
One of the best conferences all year is the Covington & Burling Sports Media and Technology Conference that The Sports Business Journal puts on every November. The SMT always seems to find more forward-thinking, more fresh thought, and more unique topics than most large scale events the rest of the year, and Wednesday’s full day …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen, even with its issues last year. However as we reach mid-November, it is worth a tip of the hat to the growing work for the “Movember” campaign, …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
