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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
If you are a fan, no matter what, your team is going to stink at some point. It’s part of the ups and downs of the game; you win some, you lose some. However if you are a fan of the University of Oregon Ducks this year, every time you pick up a hard ticket …
As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off with Arizona Diamondbacks SVP, Josh Rawitch. One of the most respected team communications executives in professional sports, Josh Rawitch is entering his …
The latest in Tanner Simkins sitdowns with key executives is with Fantex CEO Buck French and their unique, and controversial, approach to literally investing in athletes… Buck French is Co-Founder and CEO of Fantex Holdings, a company that offers investable securities linked to the performance of athlete entertainer brands. French, who holds an MBA from …
Here is the latest interview our Tanner Simkins did with some elite professionals in sports business; this one with Columbia profesor and sports law leader Carla Varriale Carla Varriale is a leading sports lawyer with a honed focus on venue litigation. We recently sat down with the HRRV partner for a reflection on her …
With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head identify as key engagement opportunities around the LeBron return. Will brands try and tie up Kyrie Irving …
The latest in Tanner Simkins q and a’s is with industry veteran Michael Neuman. Michael Neuman is the Managing Partner of Scout Sports and Entertainment. We recently caught up with the Amplify Sports and Entertainment for a discussion on career advice and developing trends. Neuman’s brief bio is provided after the Q&A **** **** *** …
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
It is no secret that colleges of all sizes, especially those mid majors not in the top five power football conferences, have to continue to scramble for revenue to be self-sustaining. To do that, they have to continue to look for partners big and small who can effectively integrate into media opportunities and get the …
As part of our ongoing series with Columbia University ad the Full Court Press blog; grad student Tanner Simkins spent some time with various marketers and newsmakers in and around sports business. With school ending and the camp season getting started, Tanner talked with Leigh Klein, steward of the legendary Five Star brand. For over …
