JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The passing of actor James Gandolfini on Wednesday was as widely covered as any recent news event, which brought surprise to many people, but for those in the sports business the resonance of “The Sopranos” and its lead actor from Westwood, New Jersey was felt way beyond the end of the HBO series. The ironic …
It is the buzzword of the year like “plastics” was in the movie “The Graduate,” or “Social Media” was last year or “3D TV” was three years ago. Now it’s all about the second screen…or the third…or the fourth. And while a study this week in the Sports Business Journal showed that usage and adaptation …
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac University …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
I was lucky enough to spend a day and a half this week at the IMG World Congress of Sport in Naples, Fla. listening to senior sports and entertainment folks talk about many topics, including leadership. It was also fortuitous to be in the Fort Myers area and read about how the folks at Florida …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
It’s still a pristine sponsor environment for the most part, the NCAA Men’s Basketball Tournament, There is no on court signage, you have to look hard to even find a call directly to the tournament site NCAA.com (it’s on top of the backboard and sometimes on directional signage), and even with the huge social media …
The casual fan knows all about March Madness and the craziness that ensues when the NCAA Men’s Basketball Tournament tips off. Heroes made, eventually a champion crowned and Cinderella usually dances again and again, at least for a few weeks. The heavily margined, tightly controlled advertising dollars that go against March Madness are leveraged by …
As the schools leaving the Big East Conference and taking the name with them mix and match potential suitors to join them, one that seems a great business fit…along with the growing programs at Butler and Xavier and some others…is St. Louis University. Media partners, no matter who they are, will love not just the …
