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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
March Madness is in full bloom this early spring. However there is still baseball in the air, at least in Arizona and Florida and this weekend in Australia, where the Dodgers and Diamondbacks opened the 2014 season. So we wanted to highlight some cut through the clutter moves that two minor league, and one college …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
On Monday the Sports Business Journal unveiled their latest “40 Under 40” list…some of the biggest and brightest stars of today and tomorrow in the industry. However this past weekend one of the longest shining stars turned a very young 93, and is still going strong. he is Harvey Pollock, the Philadelphia 76ers longstanding Director …
The two most populous counties in the United States without any professional sports franchise encircle New York City. They are Westchester County, New York and Bergen County, New Jersey. That was until last week when the D-League and the New York Knicks announced they are re-locating their Erie (Pa.)Bayhawks franchise to Westchester’s County Center starting …
It started out as an answer to the defunct Continental Basketball Association, a way to help young, and mostly young players, in the U.S. through a minor league system that could mirror what baseball had done. Although that isn’t really where the NBA Development League is totally today, what has emerged is something perhaps more …
When he first bought the woeful Dallas Mavericks, Mark Cuban knew he had to make noise to draw attention and change the culture of the franchise. So he brought in an aging but always entertaining Dennis Rodman. It sent a message that things would be different, and a young owner would do what he needed …
As smooth leadership transitions go, many businesses should look to the model that the NBA has set as the league goes from David Stern to Adam Silver. From little things like the name on the league’s game balls to bigger picture issues like labor negotiations and TV deals, the NBA has been sown unity and …
This past week at article appeared in The Record Newspaper talking about the challenges and opportunities three Division I basketball programs in the state…Fairleigh Dickinson, Rutgers and Seton Hall…face in selling tickets and building brand. However with so many other programs competing across all divisions in New Jersey, we found one that is using technology …
Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …
