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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Reese’s candy brand, owned by Hershey, has made steady inroads into college basketball in recent years. Most of the contact has been through signage and traditional advertising, but now as March Madness approaches the brand is looking to go full scale with a new activation which can amplify the brand equity they have built …
This coming March the Orleans Casino in Las Vegas will host two men’s basketball post-season conference tournaments. Other casinos, including Mohegan Sun in Connecticut, have hosted men’s basketball games a stone’s throw from the slot machines and craps tables. All of that activity is OK if you are the NCAA. But if you are the …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
We reach Super Bowl weekend, a spectacle that has advanced well beyond the vision that Commissioner Pete Rozelle and the others in charge of the AFL/NFL merger had probably even envisioned. So little is about the wins and losses of the teams on the field, the Ravens and the 49ers, and so much more is …
The University of Akron is atop the Mid-American Conference as February approaches, and their on=court performance should draw more national attention as March madness approaches. However this past week Akron drew the attention of the NCAA, who stopped the men’s and women’s teams from putting the school’s hashtag on the back of their uniforms for …
The opportunity for athletes, teams and coaches to engage with fans seems to ratchet up with each passing week. What was once doable only by going to a game or an autograph sessions or “sports night,” has elevated from “influencer parties” to chat rooms to text messaging to customized and targeted voice and email to …
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
The horrific incident in Newtown, Connecticut Friday night has had an effect on people that comes close to, if not surpasses, the feelings around the incidents of 9/11. Then the feeling was more toward revenge and nationalism as well as healing. This tragedy, because of its randomness and its targets being innocent children, seems to …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
Atlantis The New Maui? The fall has brought college basketball to foreign military bases, to campus streets and to some degree of success back to aircraft carriers. However one of the better branding and business opportunities is in a hotel ballroom in the Bahamas, where the Atlantis Hotel and Casino is trying to make their …
