JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe its because there is such great longform writing being done online this year, but it seemed like the book business was more about facts and figures this year than it was about good storytelling. There were some great book reads this year we came across, and these were from the books we read, not …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
Maybe one of the more selfless acts in sport is the assist. Recognized in basketball and hockey and soccer, the assist is the perhaps the ultimate team accomplishment, forgoing the glory of the goal or the point so that another can succeed. Ever valuable, often overlooked. So it is the value of the assist that …
One of the best conferences all year is the Covington & Burling Sports Media and Technology Conference that The Sports Business Journal puts on every November. The SMT always seems to find more forward-thinking, more fresh thought, and more unique topics than most large scale events the rest of the year, and Wednesday’s full day …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen, even with its issues last year. However as we reach mid-November, it is worth a tip of the hat to the growing work for the “Movember” campaign, …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
Analytics continues to become more pervasive in sport, whether it is through improved wireless service in arena being able to adequately service thousands of handheld devices equally to improve a fan experience, crowdsourcing ability which enables teams to know the trends and tendencies instantaneously of who is sitting in a certain section, video game insertion …
A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …
What do Tony Hawk, the San Francisco 49ers, the 1984 Los Angeles Olympics and the State of New Jersey have in common? Philanthropy. While the quartet have probably never come up in casual conversation before, they did this past week when The Robert Wood Johnson Foundation bestowed the Stave Patterson Award on its three winners …
Is it an organized grassroots movement which will create as much change as debate or is it a disorganized group looking for attention but with no firm plan? A college athlete version of Occupy Wall Street, which will rally people, gain attention but not fully evoke change before citizens move on to whatever is next …
