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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac University …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
I was lucky enough to spend a day and a half this week at the IMG World Congress of Sport in Naples, Fla. listening to senior sports and entertainment folks talk about many topics, including leadership. It was also fortuitous to be in the Fort Myers area and read about how the folks at Florida …
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
It’s still a pristine sponsor environment for the most part, the NCAA Men’s Basketball Tournament, There is no on court signage, you have to look hard to even find a call directly to the tournament site NCAA.com (it’s on top of the backboard and sometimes on directional signage), and even with the huge social media …
The casual fan knows all about March Madness and the craziness that ensues when the NCAA Men’s Basketball Tournament tips off. Heroes made, eventually a champion crowned and Cinderella usually dances again and again, at least for a few weeks. The heavily margined, tightly controlled advertising dollars that go against March Madness are leveraged by …
As the schools leaving the Big East Conference and taking the name with them mix and match potential suitors to join them, one that seems a great business fit…along with the growing programs at Butler and Xavier and some others…is St. Louis University. Media partners, no matter who they are, will love not just the …
The Reese’s candy brand, owned by Hershey, has made steady inroads into college basketball in recent years. Most of the contact has been through signage and traditional advertising, but now as March Madness approaches the brand is looking to go full scale with a new activation which can amplify the brand equity they have built …
This coming March the Orleans Casino in Las Vegas will host two men’s basketball post-season conference tournaments. Other casinos, including Mohegan Sun in Connecticut, have hosted men’s basketball games a stone’s throw from the slot machines and craps tables. All of that activity is OK if you are the NCAA. But if you are the …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
