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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is slowly rebuilding, Bowl-bound Army is prepping for their Navy …
It started as a simple way for players to tell their story, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice. So this week, the NFL allowed hundreds of players …
A VR recruiting experience? That’s what FusionSports, a digital marketing agency that creates virtual reality experiences for sports brands, and the University of Minnesota Golden Gophers football program are going to try and use to lure recruits to Minneapolis. FusionSports worked with the Minnesota coaching staff to capture behind-the-scenes VR footage of practices, workouts, game …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
For this week’s “Teaching Thursday” q and a we go to the University of Arkansas, and Assistant Department Chair Steve Dittmore. Steve is another industry veteran who has worked with students at schools small (East Stroudsburg) and big, and has also spent a good amount of time in the Olympic world. We wanted to ask …
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
We all know the adage, albeit untrue, that any publicity is good publicity, and there are stories after story of promotions that seem outlandish going awry when the unthinkable happens and someone tries to cash in. Promos built around bad weather predictions, hole in one shots for millions that were unsponsored, mistakes in printed ads, …