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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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College Football

Pork Rinds and Crunch Time Make A For A Fun Promotion…

October 20, 2026 by Joe Favorito

It’s not easy to cut through the cluttered college landscape these days if you are a consumer product. It can be expensive if you don’t have set goals, NIL makes it tricky as doe sthe transfer portal, and sometimes even the biggest spend misses becuase the product doesn;t resound with the audience. Then you have …

Read morePork Rinds and Crunch Time Make A For A Fun Promotion…

Guest Post: College Athletics Doesn’t Have an Awareness Problem. It Has an Engagement Opportunity

October 14, 2026 by Joe Favorito

Our trip to West Point last weekend keeps giving. Here is a guest post from my colleague Dave Siroty. I just went to the Tulane at Army football game with good friend Joe Favorito. It was one of those perfect fall Saturdays and here I was at iconic Michie Stadium. It was parent’s weekend filled …

Read moreGuest Post: College Athletics Doesn’t Have an Awareness Problem. It Has an Engagement Opportunity

“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

October 11, 2026 by Joe Favorito

“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …

Read more“Efficient To Be Effective.” How We Have To Explain and Adapt To Grow

Audio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

October 2, 2026 by Joe Favorito

A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …

Read moreAudio Descriptive Content Literally Filling The Lasting Images For Sports and Visually Impaired…

“Banning” Sounds Sexy and Powerful, But It Rarely Works…

September 29, 2026 by Joe Favorito

This past week we saw the White House ‘ban” several news outlets from doing their jobs, for reasons ranging from petty silliness and power plays to “National Security.” While it is still a bit of a question as to whether those at the top will let outlets…like CNN…back in for the long term despite a …

Read more“Banning” Sounds Sexy and Powerful, But It Rarely Works…

Alonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

September 27, 2026 by Joe Favorito

“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …

Read moreAlonso to Ushers, Band Members to Bookstore Staff; The Road Brought Many Reminders of Little Things Bringing Joy…

College Athletics Past, Present and A Look To The Future…Three Listens, Three Perspectives…

September 3, 2026 by Joe Favorito

As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …

Read moreCollege Athletics Past, Present and A Look To The Future…Three Listens, Three Perspectives…

Remembering Four Whose “Jobs” Were More Impactful Than The Task At Hand…

August 23, 2026 by Joe Favorito

There is the old saying that things come in threes, although i really believe that occurrs only when you don’t put together similar instances after you have seen one. This week there were not three…but four instances where we lost someone, and all of them in various ways remindied me of the song by the …

Read moreRemembering Four Whose “Jobs” Were More Impactful Than The Task At Hand…

St. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

August 17, 2026 by Joe Favorito

There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …

Read moreSt. John’s Today, The Mets 40 Years Ago…Why Don’t We Have More Original Songs Tied To Our Teams?

Getting An Early Jump On Fall Learning…Not Teaching…Is The Gift That Keeps Giving…

August 15, 2026 by Joe Favorito

For the second straight fall it looks like I will have not one, but two classes at Columbia, so I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer has brought us to amazing places where we …

Read moreGetting An Early Jump On Fall Learning…Not Teaching…Is The Gift That Keeps Giving…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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