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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Often times head coaches are still overlooked in the marketing mix. The biggest of the big; Nick Saban, Jim Harbaugh, find themselves in to campaigns, bit for the lost part; save for local sponsorships; coaches, usually the most consistent face and the best storytellers around many programs, are an afterthought. However when you see the …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
This past week The University of Vermont canceled a women’s basketball game at North Carolina, scheduled for Dec. 28, due to concern over the state’s HB2 law, known as the “Bathroom Bill,” and it follows a steady stream of news, including the NBA’s decision to pull the 2017 All-Star Game from Charlotte and The University …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
They have never been the quickest to adjust to new thinking the NCAA. At the NACDA/CoSIDA Convention in Dallas in June, school PR heads were still fitting and hawing over “internet media” and who and how they should credential for games bug and small. Instead of aggressively embracing, there was still a wide gap as …
The following was assembled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different form, the WLAF came and went, the UFL made an announcement about a spring league before going belly up, …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …