JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
Wednesday, just three days removed those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
In the past two years the recognition and outpouring of well-deserved support for veterans has been outstanding, teams, leagues, brands in and out of sport have finally recognized not just that these young men and women are worthy of praise and support, but are also loyal and savvy consumers who stick with those who help …
The ongoing issue of concussion-related injuries and its effects has dominated the news media for several years now, and came to a head (no pun intended). The NFL has come to a settlement with its former players in a $765 million settlement in the end of August, ending a class action lawsuit from a large …
Analytics continues to become more pervasive in sport, whether it is through improved wireless service in arena being able to adequately service thousands of handheld devices equally to improve a fan experience, crowdsourcing ability which enables teams to know the trends and tendencies instantaneously of who is sitting in a certain section, video game insertion …
A few weeks ago we were visiting the University of Maryland, College Park and we noticed something unusual…a pretty clean slate of real estate that is readily available but never used. It is not the space above urinals or under the top half of bunk beds…it is literally the ground we walk on. We live, …
Is it an organized grassroots movement which will create as much change as debate or is it a disorganized group looking for attention but with no firm plan? A college athlete version of Occupy Wall Street, which will rally people, gain attention but not fully evoke change before citizens move on to whatever is next …
