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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While the various and sundry college football Bowls play themselves out this week from Idaho to New Mexico and Yankee Stadium to Las Vegas, college football fans are readying themselves for the stronger marquee matchups that will really start New Year’s Day and go through the Championship matchup between Notre Dame and Alabama on January …
Two of the most enjoyable reads this past fall were Mark Beech’s book on the last undefeated team at West Point and Joe Drape’s work on some of the recent squads. Both pointed to the personalities, the hard work, the dedication and the sacrifice that goes into being a student-athlete at West Point and the …
The horrific incident in Newtown, Connecticut Friday night has had an effect on people that comes close to, if not surpasses, the feelings around the incidents of 9/11. Then the feeling was more toward revenge and nationalism as well as healing. This tragedy, because of its randomness and its targets being innocent children, seems to …
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
This past week college sports was again thrown into disarray as schools bolted from Big East to ACC to Big 10 to Conference USA to WAC to Sun Belt and back and forth. The jockeying and rumors continued, with those left as not moving felt hurt and disappointed while those moving looked to greener fields …
Some Thanksgiving week thoughts, none of which are turkeys by any means Brew Crew Leaves it to the Fans: The Milwaukee Brewers have built a reputation for being fin and fan friendly with their promotions, from hiding gnomes around the state to getting Bernie Brewer to hit the slide in Miller Park. Now the Brew …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …
As we hit the final steps before the World Series, move deeper into the NFL and college football and welcome college hoops and other winter sports, some interesting best practices for the week… Hashtags Abound: Last year the University of Mississippi cracked the hashtag on the field boundry by dropping one in the end zone …
They quietly started another season this past week with four teams…Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is still trying, even if few realize or even care. What happened and could it …
The past few weeks the buzz around college athletics on the business side continues to grow, and with it comes a little larger national spotlight that is putting Universities in a position of access that has not been the norm on a consistent basis for many schools outside of those with the largest followings in …
