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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …
We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …
It is the third most popular sport in the world according to some numbers…its World Cup Final this week will bring in the largest audience and the most sponsorship of any event in 2011, short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version …
Most ugly Americans associate Australian Rules Football with the early days of ESPN, the kind of bizarre, out of the way rugged sport that was a throwback to the old days of the NFL tinged with the head banging of rugby. All ruffian, bizarre rules, broken bones, bloodthirsty screams. However like ESPN, AFL has come …
No matter what happens Sunday with the Lions and the Tigers, sport and its feel good messages have helped slowly recovering Detroit matter more to many again. The crash of the economy was reflected no more than in the downtrodden Detroit, where the auto companies fled for bailout money and the infrastructure of a once …
Saturday around 250 bloggers, media types, interested parties and sports enthusiasts gathered at the world headquarters of Bloomberg in New York for Blogs With Balls 4. The event was a day long (as well as a preparty the night before and an afterparty last night) Petri dish for where media is, and isn’t today. Along …
There was a time not too long ago when all the uproar was over whether or not televising high school athletics was putting young athletes on too high a pedestal, with too much pressure. Were broadcasters exploiting the young, still developing athlete for personal and professional gain, and what were the schools sacrificing by putting …
Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …
The last two years, Inspireum, a Bend, Oregon based social enterprise, has built the High School “Rudy” Awards, which honors state by state the most inspiring story of a young student-athlete who plays football. He has never been the biggest or the best, but many times he has overcome the most or used the values …
