JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …
It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and donuts and go into a field and pick a pumpkin …
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Opening weekend in college football saw some interesting and exciting early season games…TCU-Baylor, Brigham Young-Ole Miss, even Notre Dame’s upset loss to South Florida were a few of the games that had great drama amongst a sea of mismatches and tune-ups for those in the major football conferences. Then you have North Carolina Central, Indiana …
Mark McCormack founded a company in the 1960’s on the marketing rights of Arnold Palmer and a host of other athletes, and that business, IMG, grew into the most powerful brand in the sports marketplace. From the marketing of the Pope to the creation of television to the representing of athletes, the world of IMG …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
Trying to coordinate all the information in the digital space is akin to playing “Wack A Mole” many times. Assisting reputable bloggers, vetting newsfeeds, sending out promotional information, coordinating effective Facebook posts, finding new promotions, organizing fan groups and making sure all that information is correct, timely and up-to-date with a limited budget is a …
As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …