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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago I was walking on a beautiful Thursday through Central Park to where our Columbia class is this semester, in the tower of Riverside Church. I had spent about 45 minutes on the phone while traversing the beauty of the park talking to a longtime friend and colleague, Mandy Antoniacci, who almost …
This weekend the Milwaukee Bucks gave away to their first 10,000 fans attending a game, a small piece of their championship court. Not big, but big on impact, and it showed how much a team can make an impact with the old fashioned, tactile memento which will hold great value for fans of all ages. …
Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true three years later… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 13 years …
We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis” takes its next, and last turn in what was a tumultuous 10 days of rants, mistruths, positioning, outcry, opinion and crisis management. On Sunday Rodgers will return …
This week our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the message reaches …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed …
This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series to keep …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …
Everybody has a bad day and a cringable moment, especially if you have been around the high-octane world of celebrity, and athletes at any point. It is brutal having to be always on, and for many of those in the spotlight, making sure one has a trusted core team handling details, planning and avoiding distractions …
