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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We did our play “Lombardi” 11 years ago at Circle in the Square theater, one of the characters who people learned the most from was Marie Lombardi, Vince’s wife, played by the great Judith Light. Marie gave fans an insight into the persona of the Hall of Fame coach that few knew about, and it …
There are so many elements in how the greatest storytellers rearrange the furniture in any narrative to make us more engaged and interested in tales, fictional and nonfictional, that we think we know well, but one of the best elements is context. I was reminded of the value of context in visual storytelling not once …
We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …
“I’m not in this for the art … I want to make money.” I thought of this quote from Triller’s Ryan Kavanaugh this weekend (Note: I have no stake in the Triller Fight Club strategy, but did help out with their first event of the year at Mercedes Benz Stadium) which was in a story …
Twenty years later tomorrow still remains a very tough day for many. I have written about our experience that day at the USTA, and linked to the story that we played here, with both the positive and the negative. We lost 39 from Fordham and 26 from my high school Xaverian as well as so many …
As most return to campus, I randomly found a piece in Sunday’s New York Times on mom of Lady Gaga, Cynthia Germanotta, and her Sunday routine, and in that was a reference to #BeKind21. So, we went looking. Here’s what we found… Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges …
In the past month we have seen the unprecedented heat of the Tokyo Olympics, NFL games and practices moved because of wildfire smoke, college and high school events, as well as another NFL game, moved because of the devastating effects of flooding and a host of other disruptions big and small from coast to coast …
In the news cycle we are in today, with the ability to self-generate coverage and control a narrative while speaking directly to the audience we want to reach, the choice of when to break news seems to have become less of a “must do.” If you have a window in time, a good story and the …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
There was a time about 100 years ago (it was actually 1984) when then St. John’s Sports Information Director the late Katha Quinn caused quite a stir when a reporter, Clemson Smith Muniz of the Daily News, wrote that the elite Red Storm men’s basketball players were being put through “Media Training.” It was partially …