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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Crisis Management

The Sponges Returned To Class, With A Little Twist…

October 7, 2025 by Joe Favorito

‘How many times do you reach out to someone before they actually hear you for the first time.” That was the question my longtime colleague Chris LaPlaca posed to our students in our two classes last week, where we were lucky enough to have him come in and speak for a while. The question was …

Read moreThe Sponges Returned To Class, With A Little Twist…

Big Fish Small Pond, Loudest Crack, Smallest Bat? Engagement vs. Amplifying Still A Vital Q…

October 2, 2025 by Joe Favorito

We head into the final quarter of 2025, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …

Read moreBig Fish Small Pond, Loudest Crack, Smallest Bat? Engagement vs. Amplifying Still A Vital Q…

Individually or As Part of A Group, The Challenge of Finding What Sets ‘You’ Apart…

September 29, 2025 by Joe Favorito

As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …

Read moreIndividually or As Part of A Group, The Challenge of Finding What Sets ‘You’ Apart…

Teachable (and Learnable) Moments On A Friday in New York…

September 28, 2025 by Joe Favorito

We talk so much about the value of showing up and taking a chance by going down a road not usually planned, it may seem overused, but it is a gift that keeps giving, especially when you look for curious teachable moments. The latest occurred on Friday in New York, when my colleague Laura Dixon …

Read moreTeachable (and Learnable) Moments On A Friday in New York…

Figuring Out The Elusive ‘WHY’…

September 26, 2025 by Joe Favorito

We have talked about it before, the randomness of showing up and never knowing where the path will take you…or sometimes wondering about the “why” of where I am and how did I get to a particular spot. As the semester started we talked to our students about having the courage and the curiosity to …

Read moreFiguring Out The Elusive ‘WHY’…

Updating The Circle of Relevance…

September 15, 2025 by Joe Favorito

Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …

Read moreUpdating The Circle of Relevance…

And Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

September 9, 2025 by Joe Favorito

I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …

Read moreAnd Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

A New Book On Fan Loyalty Is Out; I Got To Write The Forward…

September 3, 2025 by Joe Favorito

I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …

Read moreA New Book On Fan Loyalty Is Out; I Got To Write The Forward…

Volleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

August 24, 2025 by Joe Favorito

Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …

Read moreVolleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

Focus and Timing…Learning From Curve Balls and Punt Catching…

August 19, 2025 by Joe Favorito

I have taken the time to watch Hard Knocks with the Buffalo Bills as well as the Netflix series on the SEC, and am always amazed ato try to learn from the nuances of preparation, especially with elements of the game like punts and the returners and their meticulous attention to catching a ball while …

Read moreFocus and Timing…Learning From Curve Balls and Punt Catching…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
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School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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