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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes good listening can make rainbows out of rain. Case in point last week, as kids headed back to school. A student at Altamonte Elementary School in Florida wanted to represent his school of choice, the University of Tennessee, “College Colors Day,” when kids wore the colors of their favorite college or university. Simple idea. …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …
I got to know Noah Rubin as he rose up the tennis ranks, won Junior Wimbledon, spent time training at the John McEnroe Tennis Academy, had an outstanding year at Wake Forrest University and then turned pro. And while I have followed Noah from a distance, I had forgotten the impact he was having, not …
“I’m mentally exhausted.” And with that, at age 29, Indianapolis Colts star quarterback walked away from the game Saturday night. Now to be sure the mental exhaustion is tied to the myriad of injuries Luck has battled, and overcome, in his career, but to be able to speak clearly and publicly about the challenges he …
“Oh it’s just some little things I picked up along the way.” That was how 82 year old Mets pitching coach Phil Regan referred to some of the motivational thoughts he has been passing along to the Amazin’s rejuvenated pitching staff since he got back in uniform earlier this season. It’s not dissimilar from what …
This came from two of the smartest people I know, my now five year old (almost six now) nieces Brigid and Caroline. It was a few years ago and they were being asked some question about something that kids should or shouldn’t know about; the color of the sky, naming a planet, how crayons are …
There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when …
One more brief digression from best practices of others for a moment. Earlier this summer we did a summer high school class for The School of the NY Times who want to learn about sports business. This year we copied a policy that the Columbia B School and some of our grad classes have; no …
I’m going to do something I rarely do…repeat myself, albeit with a little update… Below is the piece I did last year this week, 10 years into this consulting business I have been doing. The good news is I’m still going and am more excited and energized about what is ahead at 55 than I …
“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF, Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last week at …