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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s that time of year where we can find the good in everything, especially those who look to every opportunity to make lemonade with lemons. First there is Houston Texans defensive end Jadeveon Clowney who created a firestorm in the social space early last week by calling Jacksonville Jaguars Blake Bortles “trash” following their …
We deal with an ever-growing amount of nonsense every day, so cutting through the clutter and trying to find those really striving to make a difference is always welcomed. One of those on the watch is ESPN’s Maria Taylor. Taylor and business partner Corinne Milien have started The Winning Edge Leadership Academy, which will develop …
The value of the athlete or celebrity as an influencer and someone who can change or influence public opinion grows in value ever day; if handled correctly. So can an athlete use social to influence, say his draft status or signing status or even his choice of college? Tight end Dominick Wood-Anderson, the top junior …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
Ten years ago my colleague Mike Dillon came to me with an opportunity; he created a LinkedIn Group called Sports Marketing and PR Pros but wasn’t sure what could be done with it. Back then, LinkedIn was less forward leaning than today, and even today it is still a relatively passive platform although their push …
We love charities that zig while most zag…here is one… The Side-Out Foundation is a non-profit organization based in Fairfax, VA that harnesses the power of volleyball players to host Dig Pink® volleyball tournaments that raise money for critical research of late stage metastatic breast cancer – the least funded form of breast cancer scientific …
Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach. The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms for …
Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …
Our Columbia student Ronnie Socash was selected to be part of CNN’s Town Hall this week with Anderson Cooper; he gave us a writeup of the experience… Early on Wednesday morning, I received an email about a Town Hall that CNN was hosting later that night at Columbus Circle. As a student in the Sports …