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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s the time of year when youth sports starts to really kick in again. Anyone who has ever played Little League or soccer or Pop Warner football in the United States knows the signs…the local car dealer, the insurance salesman, the pizzeria who spend some of their hard earned dollars for an outfield or a …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism of new voices. With that in mind, we had a whirlwind week of micro events that touched on sports business …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …
A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a large stadium during a pregame press event. It followed complaints I heard from students on college campuses about the inability to …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
By day Russ Scibetti is a rising star in the analytics world of Sports Business. As President, KORE Planning & Insights and Founding Editor, TheBusinessOfSports.com, the Arizona State and Rutgers grad works with teams and companies of all sizes to better use data to drive their business intelligence strategy. However one passion project Scibetti has …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
Many times brands fall into the trap of trying to shout too loud, and in doing so, they stray off course trying to find a consumer base that may or may not be right for them in a hyper competitive marketplace. It is easy to try and be many things to many people; it is …