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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and Testicular Cancer Awareness. Since 2003, the Movember Foundation has …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
College Football has kicked off not just on the field but in the social space; some great early best practices courtesy of our friends at IMG College… We Will Rise: Auburn Auburn took to social media to rally their community and declare, “We Will Rise” in wake of Saturday’s defeat. Response from fans was overwhelmingly …
Two weeks ago while at the US Open we got the news that Bloomberg had let go of many of its US-based sports business reporters. The continual change of the marketplace combined with a refocusing of the company on the media side meant that the content being created did not match the vision of senior …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …
For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature businesses, baseball is trying to find its way to …