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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Two weeks ago while at the US Open we got the news that Bloomberg had let go of many of its US-based sports business reporters. The continual change of the marketplace combined with a refocusing of the company on the media side meant that the content being created did not match the vision of senior …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …
For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature businesses, baseball is trying to find its way to …
The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking to an audience that was not yet …
The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. However the problem, as pointed out in Saturday’s New York Times, is that the …