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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
When he first bought the woeful Dallas Mavericks, Mark Cuban knew he had to make noise to draw attention and change the culture of the franchise. So he brought in an aging but always entertaining Dennis Rodman. It sent a message that things would be different, and a young owner would do what he needed …
“You always need an Avis to play someone’s Hertz,” was a line the late Jay Larkin often used when talking about how Showtime built its boxing business and kept the sport uber-competitive against the matchmaking of HBO. The rivalries and the storylines and the competition he believed, were key to grow the sport. Parity and …
There are few team sports competitions with such a long history and tradition as Davis Cup in men’s tennis. Similar to Ryder Cup in golf, Davis Cup takes usually the best of the best in an individual men’s sports and brings those players together in the rarest of rare, as a team, to play for …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
It came pretty quietly a few weeks ago, Thomas Tull, Chairman of legendary Pictures, was selected to the Board of Directors for The National Baseball Hall of Fame and Museum. While many may look at the move and go on to the next tidbit of information, it really is an interesting progressive signal of things …
There was a time when a trip in the NBA to “The Valley of The Sun,” meant trouble for visiting teams. Hot ticket, hot team, big stars. Nash, Hill, Barkley, Majerle, Kidd and on and on. A destination and a look in was required for anyone who loved hoops. However as is the case with …
It was only fitting that New York Yankees legend Mariano Rivera served as the closer – albeit this time for an event that has a major impact on the future, not the present. The impact however, was less about baseball and more about legacy. It was the end of the 30th March of Dimes Sports …
Maybe one of the more selfless acts in sport is the assist. Recognized in basketball and hockey and soccer, the assist is the perhaps the ultimate team accomplishment, forgoing the glory of the goal or the point so that another can succeed. Ever valuable, often overlooked. So it is the value of the assist that …
We are hiring! That was the common thread that seemed to continue to pop out during one of the best days on the sports business calendar, the annual Ivy Sports Symposium. From the eclectic panel assembled to discuss sports in Brazil, to Yahoo’s Eric Winter and Talent League’s Tom Richardson to Gillette’s Greg Via the …
