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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is the third most popular sport in the world according to some numbers…its World Cup Final brings the largest audience and the most sponsorship of any event short of the Super Bowl…it has amended its rules, added fan and sponsor friendly events and carved out a faster version of the sport so popular that …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen, even with its issues last year. However as we reach mid-November, it is worth a tip of the hat to the growing work for the “Movember” campaign, …
Maybe it was a combination of new leadership on the business side in the States, new leadership in the coaching ranks and a swift kick of reality by two other clubs…one on Long Island, the other not even in existence yet, but the New York Red Bulls brand made some solid strides on many levels …
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
We all know in sports, timing is everything. So it makes great sense, especially in sports that use a clock to measure game length, that the timing category is of great value to both brands and properties, and in many cases, to athletes. Tennis and gold for example, usually have athletes with watch deals well …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
About five years ago an article appeared in the New York Post stating that ESPN of all places was opening a high school on Manhattan’s West Side, for sports business. It would be the first of its kind the story said, one that would create a new generation of students who wanted to work in …
