JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
We all know in sports, timing is everything. So it makes great sense, especially in sports that use a clock to measure game length, that the timing category is of great value to both brands and properties, and in many cases, to athletes. Tennis and gold for example, usually have athletes with watch deals well …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
About five years ago an article appeared in the New York Post stating that ESPN of all places was opening a high school on Manhattan’s West Side, for sports business. It would be the first of its kind the story said, one that would create a new generation of students who wanted to work in …
Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and few …
Joe Gigas has faced a mountain of challenges over the past year as Race Director for the official New Jersey Marathon. Super Storm Sandy, the loss of his house, diversions on the course, roads ripped up, town budget cut backs, but through it all, this May the race was to be one of hope and …
You may go to a driving range or your local public course this week and not know anything about National Golf Day, but that’s not really what the initiative is about. The campaign is a smart industry initiative aimed directly at politicians, not the public, to build awareness for the golf industry and help change …
