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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here is the latest interview our Tanner Simkins did with some elite professionals in sports business; this one with Columbia profesor and sports law leader Carla Varriale Carla Varriale is a leading sports lawyer with a honed focus on venue litigation. We recently sat down with the HRRV partner for a reflection on her …
We went to the folks at MVP Index to take a look at the LeBron effect is early on in social, and to debunk the myth that Heat fans evaporated…here ya go What impact can one man have on a brand? Ask the Cleveland Cavaliers. LeBron James’ decision to pick his first team over the …
The day came and went with fireworks and fanfare, music and lots of Scarlet and Terp Pride. Rutgers and the Big 10. Maryland and the Big 10. For the casual fan it had a bit of a wow factor, for the ardent supporter it had a bigger wow factor. For those selling the brand to …
It is no secret that colleges of all sizes, especially those mid majors not in the top five power football conferences, have to continue to scramble for revenue to be self-sustaining. To do that, they have to continue to look for partners big and small who can effectively integrate into media opportunities and get the …
It was a well-placed, well timed stunt that only an Independent League franchise could pull off. There was Pete Rose back in baseball for a day at least. The Atlantic League’s Bridgeport Bluefish “hired” Rose last week to be their manager for a day, ceding power for a few innings from former MLB’ers Willie Upshaw …
A couple of years ago on a Sunday morning I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times …
This coming week will mark a five year milestone for the New York Yankees and their tent pole in-season awareness program, Hope Week. While all teams have a responsibility to give back to their fans year-round and the Yankees themselves have expansive foundations run by Mariano Rivera, Derek Jeter, Joe Girardi and many others, the …
The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they deserve. Sometimes packed press boxes don’t …
We are taking the time a day here and there to look at some of the lessons learned we featured in the book. Over the weekend I saw it was Joyce Aschenbrenner ‘s birthday, so we decided to highlight her story…see below. One of the trailblazers for women in the industry, Joyce Aschenbrenner made her …
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …
