JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization …
As we hit the middle of January, a look at some good ideas, little things, smart moves that have popped up and are noteworthy. Individually they may not seem to be huge deals but in a business that is very large in stature but small in community, it’s the little touches that go a long …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …
The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and brands were working together on …