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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the …
Savannah State, a Football Championship Subdivision school, has been outscored by a combined 139-0 in its first two games this season. It was beaten 84-0 at Oklahoma State last week and 55-0 in a rain shortened game at Florida State Saturday. The Mid-Eastern Athletic Conference member is collecting paychecks totaling $860,000 for the two games, …
As we hit the opening weekend of the Olympics, some thoughts on good moves away from London… Manchester United Thinks Globally, Acts Locally: There is perhaps no more better positioned global sports brand than Manchester United. The club will play to packed stadia anywhere in the world and their web traffic, kit sales and TV …
I’m not sure if Christian Bale and Peyton Manning have ever crossed paths, but “The Dark Knight” lead and the new leader of the Denver Broncos both showed their leadership colors this week with selfless calls and visits to the victims of the Aurora, Colorado shooting. Manning, never one for seeking the brightest of lights, …
I have seen and experienced what collateral damage can do to innocent victims first hand. So it is with that perspective I read through many of the pieces the past few days about what next to do at Penn State. There is no doubt that the healing will have to continue for years, and this …
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
The endless debate rages on as to how and what twitter as a social platform can do for sport. We started the weekend with New York Giants defensive lineman Osi Umenyiora trying to use the medium to help Lawrence Taylor buy back his Super Bowl ring…provided Umenyiora found a million followers. Then we had NASCAR …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
There they were in different parts of the same New Jersey newspaper Thursday, human interest pieces on former Rutgers football player Eric LeGrand and former New Jersey Nets star Jayson Williams. LeGrand, whose amazing story to overcome his injury induced paralysis has inspired hundreds of thousands of people to take stock and ownership of their …
Sab Singh’s Terrific Sports Doing Good newsletter has some of the best practices from around the globe each week. However they just touch on some of the solid, creative projects that deserve a tip of the hat. Here are three of note that have popped up recently. DBacks Fulfill Their School Challenge: Last week the …
