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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not what they certainly planned to be doing in the middle of October, but New York Knicks teammates Amare Stoudemire and Carmelo Anthony certainly kept themselves busy and in the headlines this past week, without much controversy and without ever stepping on a basketball court. The duo spent the last five days visiting Duane …
In professional sport in North America you usually don’t think of the facility driving awareness programs, it is usually more the teams or the athletes. The stadiums and facilities do promote programs specific to the event, “Don’t Drank and Drive” etc., but it is really not incumbent on the building for wide reaching programs for …
We take a departure from the sports banter for a bit to reflect on the passing of Steve Jobs. I did not know Mr. Jobs, I bought his products and loved his vision. His death is sad, but not a tragedy. The tragedy is that the world we live in today, in the U.S. especially, …
No matter what happens Sunday with the Lions and the Tigers, sport and its feel good messages have helped slowly recovering Detroit matter more to many again. The crash of the economy was reflected no more than in the downtrodden Detroit, where the auto companies fled for bailout money and the infrastructure of a once …
There was a time not too long ago when all the uproar was over whether or not televising high school athletics was putting young athletes on too high a pedestal, with too much pressure. Were broadcasters exploiting the young, still developing athlete for personal and professional gain, and what were the schools sacrificing by putting …
The sport of professional hockey has seen landmark growth in recent years. From successful Olympic events to the growth of the KHL to the NHL’s resurgence on all fronts, brand hockey is probably as strong as a global platform now than ever. However this past summer, the untimely and shocking deaths of several players, from …
Once in a while we stray from topic…below is a recollection and some thoughts of the fall of 2001, when I was at the USTA and then the Knicks… Many people have said that the events of Sept. 11, 2001 are to those less than 55 today what Pearl Harbor was to “The Greatest Generation.” …
We have all seen the stories of the mass defections of stars to Europe, China, Turkey, Mars…wherever the hoops rumors and dollars real and imagined may lead the NBA cognoscenti should the lockout take hold. Visions of Dwight Howard in Italy sampling pasta, Deron Williams chasing opponents around the minarets of Istanbul and Kobe Bryant …
A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …