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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Friday night I was taking a few minutes channel surfing when I came upon James Brooks’ award winning iconic film “Terms of Endearment.” The story of a dysfunctional but very human family has a laundry list of stars then and soon to be, and remains a classic. However one thing struck me in the few …
There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
We will be recapping some of our Columbia Sports Podcasts as we reach episode 100 with our student Dhwani Kitchlue. Today she looks back at episode 95 with Jeff Eisenband With media disruption on the rise, we invited Jeff Eisenband to the Columbia University Sports Podcast show to give his perspective on the matter, as …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first two legs has gone …
It wasn’t exactly the Chevy Guy moment from the World Series, but GMC and Chevy again found a way to extend their NFL partnership in its last year by taking the mundane afterthought, the presentation of a new vehicle to the Super Bowl MVP, and extending the shelf life of the announcement beyond the quick …
Hummus and Yogurt, smart brand fits for the college marketplace, and both now have really started their engagement through athletic branding. This week, Chobani announced a 17 school partnership through IMG College to engage with colleges through athletics on a broad platform; from digital and game promotions to health awareness campaigns, sampling and access to …
It was a well-placed, well timed stunt that only an Independent League franchise could pull off. There was Pete Rose back in baseball for a day at least. The Atlantic League’s Bridgeport Bluefish “hired” Rose last week to be their manager for a day, ceding power for a few innings from former MLB’ers Willie Upshaw …
It is late summer in New York. People are on vacation, there is a glut of sports news between the NFL, baseball winding down, the US Open, even The Barclays taking the headlines. So if you have an elite high school basketball event, what does one do to cut through the clutter? Location, location, location. …
